Seven Tests for a Strategic Opportunity
Discover the seven essential tests every firm must apply before jumping on unexpected strategic opportunities.
Client Expansion & Client Teams: An Essential Tool in the Growth Toolbox
Law firms often struggle with cross-selling due to barriers like poor client intelligence and internal resistance, requiring a strategic approach to expand relationships and capture new opportunities.
How Fast Technology is Changing the Business of Law
Technology is poised to revolutionize the legal field, transforming everything from case management to client interactions at an unprecedented pace. Discover how emerging innovations will reshape the legal landscape forever.
The rise of the fractional CMO
Unable to afford a full-time CMO? Then a fractional CMO might just be the answer.
Ten Ways to Describe the Client Relationship Partner (CRP) Role
Client Relationship Partners or CRPs are responsible for the overall success of the firm’s long-term relationship with each key client.
Edge International 2024 Survey on the Management of Partner Performance
Edge International’s 2024 survey on law firm management reveals trends in performance standards, financial metrics, and continuous feedback adoption. The study also highlights concerns about stress and the limited use of technology for performance management.
From One Leader to the Next: Law Firm Succession Planning
Let’s be honest – contemplating our mortality is never a comfortable thought, yet it’s an inevitable reality we all must face. Succession planning, inherently connected with thoughts of mortality or incapacity, often carries uneasy connotations. Consequently, it’s frequently overlooked and side-lined in the broader scope of law firm business and strategic planning. In this article, […]
Welcoming Vikki Bentwood to Edge International
We are pleased to welcome Vikki Bentwood, an accomplished consultant specialising in marketing and business development for law firms, helping to expand their client bases and enhance their reputations. Having held senior marketing and business development positions in British and international law firms, Vikki has a track record in successfully growing departments, implementing new marketing […]
How to Jumpstart Your Business Development Success in Three Easy Steps: Phase Two
Phase Two is focused on you. It’s about understanding your unique strengths and skills, and then communicating and promoting them effectively and consistently to your desired audience. You want your brand to be authentically you, based on your strengths and advantages, distinguishable from others, valuable to your market, and sustainable over time.
Seven Great Ideas for a Partner Conference or Retreat
It is now a number of decades (don’t ask how many!) since I first attended a law firm partner retreat as a newly minted partner. Since that time, I have facilitated, led or spoken at many professional service firm retreats and conferences all over the world. They seem to divide into seven basic areas of focus, although of course there may be more areas to consider or variations on the same theme.