Business Development: An Introduction to the 2-4-8 Model, Revenue Gaps, and the Relationship Bell Curve
The 2-4-8 Model This model compares revenue against time allocation, helping us to make informed decisions around clients, productivity and sustainability. Identify each of your clients in descending order by revenue ($) or profit margin (%). Place each client into the grid below, inserting your highest value client at number one and so on. You […]
Are You Driving your Bus?
You are a walking / talking brand! The way you dress, the way you communicate (both in-person and over the phone), the way you present – all have an impact on your personal brand. Your brand in turn can be linked to your success. Are you aware of your brand, and are you driving your […]
Business Development: Strategic Client Relationship Management
Remember the old adage “The Client is King”? Put more baldly, the reason your business remains in existence is because you have clients. To lose sight of this carries the risk of losing clients. You know that the world you operate in is highly competitive and aggressive. You also know clients are (mostly) sophisticated buyers […]