Edge International

Business Development Insights

Market Positioning – A diagnostic guide for law firm development

Market Positioning – A diagnostic guide for law firm development

It may seem counterintuitive to overhaul a law firm’s strategy during tough times, but history suggests that bold moves now can provide a competitive edge. Firms have three options: pursue further growth, remain niche, or radically shift their market position.

Shifting Grounds: Trends Shaping The Indian Legal Sector

Shifting Grounds: Trends Shaping The Indian Legal Sector

The Indian legal sector is at a turning point, with law firms facing both disruption and opportunity. As partners break away in search of real equity, mid-sized firms struggle against market giants, and AI integration remains more aspiration than reality, the industry must evolve to stay competitive. A growing shift towards assignment-based hiring, the changing expectations of Gen Z lawyers, and the increasing professionalization of law firm management signal a new era of transformation. Will firms embrace these changes, or risk being left behind?

Avoiding the Bermuda Triangle of Law Firm Management

Avoiding the Bermuda Triangle of Law Firm Management

Mid-sized law firms often face a “Bermuda Triangle” of management complexity, where growth hinders decision-making and partner focus. The key to navigating this challenge? Strong leadership that cuts through the chaos, drives efficiency, and keeps firms client-focused. Learn how to avoid the trap and thrive.

Gen Z and  How Best to Manage ‘Generation Snowflake’

Gen Z and  How Best to Manage ‘Generation Snowflake’

Law firms are facing new challenges in managing Gen Z employees, whose priorities around work-life balance, social values, and flexibility differ from previous generations. To retain young talent, firms must adapt by understanding Gen Z motivations, supporting hybrid work, and fostering a culture that values feedback and personal growth. With the right approach, law firms can build loyalty and engagement with this highly mobile generation.

Diverse Voices, Stronger Law Firms The role of Diversity & Inclusion in building a Progressive Law Firm

Diverse Voices, Stronger Law Firms The role of Diversity & Inclusion in building a Progressive Law Firm

Diversity and inclusion are crucial for law firms, driving innovation, enhancing client relationships, and attracting top talent. By fostering collaboration and valuing varied perspectives, firms create a stronger internal culture and build trust with clients. In today’s competitive legal landscape, embracing diversity is not optional—it’s essential for success.

How to Jumpstart Your Business Development Success in Three Easy Steps: Phase Two

How to Jumpstart Your Business Development Success in Three Easy Steps: Phase Two

Phase Two is focused on you. It’s about understanding your unique strengths and skills, and then communicating and promoting them effectively and consistently to your desired audience. You want your brand to be authentically you, based on your strengths and advantages, distinguishable from others, valuable to your market, and sustainable over time.

How to Jumpstart your Business Development in Three Easy Steps: Phase One

How to Jumpstart your Business Development in Three Easy Steps: Phase One

No matter where you are age and stagewise, you can learn (or reengage) strategies and tips and become better at business development.  Whether you’re motivated and committed to a deep dive and doubling down on your efforts – the start of a New Year and an uncertain economy can have that affect – or you just want to re-energize this part of your practice – there are countless options you could take that will make a marked difference.  In this article, we will start with three.

Move the Goalposts and Make Prospect Risk Aversion Your Friend

Move the Goalposts and Make Prospect Risk Aversion Your Friend

Whether you’re a strategy consulting firm or a law firm, “difference in kind” persuasion requires big “goalpost moving”- you’re going to need to get prospects to look at their problem and the opportunity fundamentally different from the way they are likely looking at it when they present it to you. If you “move the goalposts” you win; if you allow them to lazily accept the framing they brought with them before talking to consultants you likely won’t win.

Partners: Escape Velocity Begins Now!

Partners: Escape Velocity Begins Now!

Well thankfully, it’s a new year! As you do all that you can to reach “escape velocity” and set the table for great things in Q3 and Q4, I caution my clients to make a psychological commitment to put things in motion now to create a rich set of opportunities later in the year.

Integrating Merged Law Firms: How to Create Truly Disruptive Value

Integrating Merged Law Firms: How to Create Truly Disruptive Value

The legal industry enjoys a long history of bolting together two newly combined law firms, or practice groups from two newly merged firms; best practices here are well established at least as it relates to the basics….